BrightFM evolved from ShineFM, D.C.'s go-to station for uplifting hits, into a national media presence with a fresh new identity. Ashton supported this transition with a logo designed for flexibility across markets and visibility in high-traffic areas like billboards and bumper stickers. Building on the brand’s bright colors and youthful vibe, the new logo features rounded, overlapping letterforms for a welcoming, “hug-like” feel. An added touch of purple enhances contrast, while vibrant color gradients echo audio levels, amplifying BrightFM’s mission to “make hope louder.”

Project Type: Logos & Marks, Identity Development, Brand Applications
Studio: Ashton Design, 2022
Role: Senior Designer