When Alli Bennet decided to branch off and start her own business, she knew that she wanted to set herself apart from her competitors with a unique brand identity that both embodied her personality and created a sense of community in her work.

The result of our collaborative process is exactly that. Alli’s logo features her 3 pups in a playful (yet well-trained) manner. The font is clean and modern, but with dynamic details that add a sense of mischief. After finalizing the brand identity, we then designed a website, leave-behind informational cards, business cards, and other essential pieces of collateral to kickstart the company.

Project Type: Brand Identity Design, Website Design, Print Collateral
Studio: Freelance, August 2020
Role: Design Lead